Marketing For Dummies by Jeanette Maw McMurtry

Author:Jeanette Maw McMurtry [McMurtry, Jeanette Maw]
Language: eng
Format: epub
ISBN: 9781119894896
Publisher: Wiley
Published: 2022-10-06T00:00:00+00:00

As you consider platforms to subscribe to, look for one that will grow with your needs. If you want to do small-group events or weekly webinars with client teams, you can keep your numbers small and use a free platform.

Following are some tips for organizing and pulling off a successful webinar, or two:

Be free. Consumers are used to getting good content for free these days and are more and more reluctant to pay for it. So even though you may charge for strategic advice or in-depth training courses, you should create a free webinar that has substance.

Be smart. A webinar should help tease your bigger offering — be it consulting, training, software services, or some other product or service. You need to position your webinar as valuable on its own while subtly getting people more interested in your programs that aren’t free.

Be relevant. Pick a topic that’s meaningful and current and provides realistic action items for attendees. Purchasers will invest their time if they believe they’ll gain something they can put to use toward achieving their business goals.

Be professional. If you use an app and decide to use a webcam and your screen for the webinar, keep it professional. Nothing is quite as distracting as seeing a speaker talking from their bedroom with a messy bed in the background. True story.

Be giving. Provide takeaways that are actually useful. Many presenters offer their slides as a bonus for attending the webinar. Others offer discounts on products, services, or further training programs that aren’t free.

Be present. Market your webinar everywhere. Post invitations on all your social media channels. Send notices to trade associations, chambers of commerce, and business alliances. Email invitations to prospects, customers, and channel partners. Post on LinkedIn groups as well as your own page. Get it out there that you’re an authority sharing your secrets to success. After you’re done, record your session, create a PDF, and send links to anyone who didn’t attend. Archive it on your website, too.

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